How to Launch a Private Label Dish Soap Brand (Even If You're Just Starting Out)

Why Private Label Dish Soap Is a Smart Product Choice

There’s a reason so many startups and growing brands turn to dish soap like our 16 oz private label dish soap:

• Every household uses it: It’s an everyday essential with high replenishment rates.
• Low barriers to entry: Compared to laundry detergents or surface sprays, dish soap is easier to produce and ship.
• Lots of room to differentiate: From scent and packaging to eco claims, you can carve out a niche that’s all your own.

Plus, the rise of clean living has made consumers more aware than ever of what’s in their soaps. That opens the door for products made with biodegradable formulas and skin-friendly scents.

What to Look for in a Private Label Dish Soap Manufacturer

Choosing the right partner is critical. Here are a few things to consider:

1. Low MOQs (Minimum Order Quantities)

If you're just testing the waters, you don’t want to start with a 10,000-unit order. Look for a manufacturer who offers low MOQs — ideally under 2,500 units — so you can scale responsibly.

2. Custom Formula & Fragrance Options

Your brand’s scent can become a signature. The best manufacturers will let you tweak color, viscosity, and fragrance — and will offer both stock and custom-blend options. Explore options available through our private label dish soap product.

3. Clean Ingredients & Certifications

Modern consumers care about what’s not in their soap. Partner with a manufacturer that can provide:

• 1-4 dioxane free formulas
• Biodegradable ingredients
• Cruelty-free claims
• Access to EPA Safer Choice or USDA BioPreferred certifications (if needed)

4. Lead Time & Communication

Nothing slows down a brand launch like supplier silence. Choose a factory known for clear timelines, responsive communication, and transparency around ingredients.

Branding Your Dish Soap

Label Design Tips

• Use clean, easy-to-read fonts
• Highlight your scent (e.g. "Lemon Verbena" or "Coastal Mint")
• Show key claims: "Biodegradable Surfactants", or "No Synthetic Fragrance"

Choose Your “Hero” Scent

Don’t overthink it — start with one strong, universally appealing fragrance that aligns with your brand values (like citrus, herbal, or ocean-inspired notes).

Messaging That Connects

Consumers don’t just want clean dishes — they want a clean feeling. Use copy that communicates:

• The sensory experience (e.g. "Rich, foaming lather")
• The values (e.g. "Powered by effective, responsibly chosen ingredients")
• The benefits (e.g. "Tough on grease, gentle on skin")

Cost to Start a Private Label Dish Soap Brand

This varies based on many variables such as quantity, formula, packaging, and certification requirements. But as a rough estimate, if you order 2,500 units to start, you can expect to pay approximately $8,000 to $10,000 in product costs.

Each supplier will have its own pricing structures and customization options, so be sure to ask for quotes and evaluate what’s included. You can explore available customization options on our dish soap product page.

How Filling Factory Can Help

At Filling Factory, we make launching your own dish soap brand easier than ever. With flexible minimums, fast lead times, and proven eco-conscious formulas, we help you:

• Customize your scent, color, and packaging
• Access regulatory support and label dielines
• Get to market fast — with a product you’re proud to put your name on

Want to see our private label dish soap in detail? Check out sizes, ingredients, and customization options.

Ready to create your own brand? Explore the product or request a quote here and let’s build something great together.