How to Launch a Private Label All Purpose Cleaner (Even If You’re Just Getting Started)

Why Private Label All Purpose Cleaner Is a Smart Choice

All purpose cleaners are everyday essentials found in virtually every household and commercial setting. If you're considering launching a private label all purpose cleaner, you're stepping into a category with massive repeat purchase potential and strong consumer demand.

Key Benefits of Offering an All Purpose Cleaner

• High demand: Every home, office, and facility uses it.
• Recurring revenue: Products run out quickly and are re-ordered often.
• Room to innovate: Offer unique scents, packaging, and eco claims.
• Cross-sell potential: Pairs well with private label dish soap and other cleaners.

Industry Trends and Consumer Expectations

Today’s consumers are more ingredient-conscious than ever. Shoppers want cleaners that are effective yet safe for families, pets, and the environment. That’s why we recommend offering a product with:

• Biodegradable surfactants
• Low-VOC or VOC-free formulas
• No synthetic dyes or harsh chemicals
• Packaging that’s recyclable or refillable

Your all purpose cleaner product should highlight both performance and peace of mind.

What to Look for in a Private Label Manufacturer

1. Low MOQs (Minimum Order Quantities)

Start lean. Look for a manufacturer that offers MOQs under 2,500 units to test the market affordably.

2. Customization Options

The right partner should let you customize fragrance, color, and packaging — or even create a signature blend for your brand.

3. Ingredient Transparency

Be upfront about what’s inside. Modern consumers value honesty, especially with cleaning products used on surfaces that touch food and skin.

4. Lead Times & Certifications

Ask about turnaround times and whether the manufacturer can help you pursue certifications like EPA Safer Choice or Green Seal.

Branding and Messaging Your All Purpose Cleaner

Label Design Tips

• Use clear fonts and minimalist design
• Call out key claims: “Plant-Powered”, “No Ammonia”, “Pet-Safe”
• Include a scent descriptor, like “Crisp Citrus” or “Fresh Eucalyptus”

Marketing Copy Tips

• Highlight performance: “Cuts through grease, grime, and dirt with ease”
• Emphasize values: “Made with biodegradable, plant-powered ingredients”
• Appeal to emotions: “Safe for your family. Tough on messes.”

Cost to Start a Private Label All Purpose Cleaner Brand

Startup costs can vary depending on your formula, packaging, and order size. For an initial run of 2,500 units, expect to spend around $8,000 to $10,000 on product development and inventory.

To get an exact quote tailored to your needs, check out our private label all purpose cleaner product page or contact us directly.

How Filling Factory Can Help

At Filling Factory, we specialize in turnkey private label solutions for eco-conscious cleaning brands. Here’s what we offer:

• Customizable formulas and fragrances
• Low MOQs and fast lead times
• Compliance and regulatory support
• Label design assistance and dielines

Explore our private label all purpose cleaner to see packaging options, ingredients, and formulation details.

Request a quote today and let’s build your cleaning brand together.

Frequently Asked Questions

What is a private label all purpose cleaner?

A private label all purpose cleaner is a ready-made cleaning product that you can brand and sell under your own label. Manufacturers like Filling Factory handle formulation and production while you focus on branding and sales.

How much does it cost to start selling a private label cleaner?

Costs vary depending on formula, packaging, and quantity. For a run of 2,500 units, expect to spend around $8,000 to $10,000. This includes production, materials, and labeling.

Can I customize the scent and formula?

Yes! Filling Factory offers a range of customizable options including fragrance, color, surfactant base, and eco-friendly ingredient upgrades.

Do I need any certifications to sell my product?

Certifications are not required but can boost consumer trust. We can help you pursue EPA Safer Choice, USDA BioPreferred, or other third-party credentials if desired.

Where can I get more information or request a quote?

You can learn more and start your project by visiting our Private Label All Purpose Cleaner product page or requesting a quote here.